Seven levels of commitment you should know as an innovation manager to figure out if you should allocate more resources to an innovation project:
🔹 Presales
🔹 Signed contracts
🔹 Signed letters of intent
🔹 Signed memorandum of understandings
🔹 Confirmation e-mails of interest
🔹 Newsletter subscriptions
🔹 Verbal commitments
Make sure you thoroughly analyze the levels of commitment you received from potential clients before investing more resources into your project.
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Don't create unicorns,
Let's breed blue whales.
🐋