Seven levels of commitment you should know as an innovation manager

To know if you should allocate more resources to a project.

Old architecture and new architecture divided diagonally by a line.

Seven levels of commitment you should know as an innovation manager to figure out if you should allocate more resources to an innovation project:

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🔹 Presales

🔹 Signed contracts

🔹 Signed letters of intent

🔹 Signed memorandum of understandings

🔹 Confirmation e-mails of interest

🔹 Newsletter subscriptions

🔹 Verbal commitments

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Make sure you thoroughly analyze the levels of commitment you received from potential clients before investing more resources into your project.

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Don't create unicorns,

Let's breed blue whales.

🐋

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