Nine lies you’ve been told about innovation;

We found them shocking too!

Old architecture and new architecture divided diagonally by a line.

Nine lies you’ve been told about innovation;

When Ford asked people what they wanted, they didn't want a car or a faster horse. They wanted clean streets.

--

A great product will exterminate the need for a sales team.

--

Problem and solution discoveries are secret manners of trying to sell something.

--

Lean Startup is about creating minimum viable products.

--

A minimum viable product will cost you at least 100k.

--

A groundbreaking innovation can be designed within 5 days.

--

You can get to product-market fit within 100 days.

--

The best-skilled people will form an undefeatable project team.

--

People don't know what they want until you show it to them (Steve Jobs), does not imply you shouldn't do customer discoveries.

-

Don't create unicorns,

Let's breed blue whales.

🐋