Three questions to ask before you kill a project

Making a difficult decision easy.

Old architecture and new architecture divided diagonally by a line.

Ask yourself three questions before you kill any innovation project:

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🔹I talked to enough potential customers (at least 120)?

🔹Was there any problem worth solving for them?

🔹 Is there a 10x way to get your customers to their desired state?

If the first answer is yes and the other are no, you can kill the project in its current form without any hesitation.

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Don't create unicorns,

Let's breed blue whales.

🐋

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