Customer Development

Why Startups Fail Scaling

Why Startups Fail Scaling (Startup Failure)

Why Startups Fail Scaling During the PreXLR, we will set out to find you a sustainable and scalable revenue model, without developing a product or service. But, why do we do it this way? Why is it so important to first create a queue of customers? In this article, we […]

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How it feels to be a startup

How it feels to be a startup

For me, the end of the year is a time of reflection: what were my goals, what did I accomplish? Did I have highs and what were my lows? Am I on track or do I need to make changes for the coming year? As always, in 2015, I did […]

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How to create value with a Minimum Viable Product

How to create value with a Minimum Viable Product

Finding a customer problem is crucial for a startup or a new innovation. Finding the perfect solution is decisive for the success of the startup or new innovation. But how do you find a perfect solution without investing huge amounts of money and time? And how do you prove traction? […]

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Problem vs. Solution-Oriented Thinking

Problem vs. Solution-Oriented Thinking

During our talks with startups and corporates about innovative ideas, we often find that many solutions are devised for clients, without actually knowing which problem they solve for them. But what exactly is wrong about solution-oriented thinking, and what is a better strategy? You are trying to think of a […]

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Earlyvangelists, your first and most important clients

Earlyvangelists, your first and most important clients

In The Lean Startup method, it is important to test your hypotheses before developing a complete product. But whom do you test these hypotheses on? And where do you find ‘clients’ without having built a product? Earlyvangelists play an important role in this process. In this article, we discuss what […]

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The Art of Customer Interviews

The Art of Customer Interviews

Creating a successful startup is a continuous quest. A quest for a problem relevant enough to solve and creating a perfect solution for this relevant problem. For developing your startup, it is important to come into contact with your potential customers, as quickly and often as possible. But this is […]

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In what industry should I start my startup?

In what industry should I start my startup?

Yesterday I saw an interview with Jay-Z on how he built Roc Nation, his record label. In the first three years he just signed writers and producers, no artists or singers. With that he built the base of the company first, so that if artists would come into the company at a later […]

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The Lean Startup Experiment Board

The Lean Startup Experiment Board

Entrepreneurs are often practical and want to start straight away, but most of the times they don’t know where to begin. Lean Startup helps entrepreneurs to reach these goals. In our previous blogpost we mentioned it is important to start with finding a problem that’s worth solving for a relevant […]

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8 Different Growth Models

8 Different Growth Models

Many entrepreneurs strive to have their enterprise grow into a large, profitable organisation. In the 20th century, various growth models have been developed for charting the growth phases of an enterprise and helping the entrepreneur with making crucial decisions. But what do these phases of growth look like in a […]

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