Growth Hacking

How it feels to be a startup

How it feels to be a startup

For me, the end of the year is a time of reflection: what were my goals, what did I accomplish? Did I have highs and what were my lows? Am I on track or do I need to make changes for the coming year? As always, in 2015, I did […]

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How to work with AARRR or Pirate Metrics

How to work with AARRR or Pirate Metrics

In 2007, Dave McClure (500Hats) introduced the AARRR metrics. But what are they exactly? What can you do with them? And how do you use them? In this article, we will explain the basics of a good metric, the function of AARRR metrics, and we will discuss how you can […]

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Problem vs. Solution-Oriented Thinking

Problem vs. Solution-Oriented Thinking

During our talks with startups and corporates about innovative ideas, we often find that many solutions are devised for clients, without actually knowing which problem they solve for them. But what exactly is wrong about solution-oriented thinking, and what is a better strategy? You are trying to think of a […]

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8 Different Growth Models

8 Different Growth Models

Many entrepreneurs strive to have their enterprise grow into a large, profitable organisation. In the 20th century, various growth models have been developed for charting the growth phases of an enterprise and helping the entrepreneur with making crucial decisions. But what do these phases of growth look like in a […]

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The Broken Startup System

The Broken Startup System

Startups. It’s become hard to ignore the word. The media are full of it, everyone is calling themselves a startup founder, they are the new rock stars. If you haven’t raised funding, you don’t belong, because that is what startup life is all about, right? Attracting an investment? This startup […]

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