01/

Prolem Discovery

During this phase we find the most pressing problems specific to a customer segment.

02/

Solution Discovery

After finding a problem worth solving, we look for solutions that are better, faster, cheaper than existing alternatives.

03/

Prototyping

During the prototyping phase we develop a visual – or list technical aspects – of the solution. This visual supports the pitch in phase 4.

04/

Pitch MVP

We need paying customers to future-proof your business. In this phase we sign the first customers after pitching the solution.

05/

Business Case

Finalizing all learning in a business case will help stakeholders understand whether or not additional resources should be allocated to the innovation project.