We help build
commercially successful innovations
We accelerate innovation through validation
Whether you’re just starting or struggling with the next steps to get an idea to market, we are your sparring partner, your practical guide and tactical confidante.
In 10 to 12 weeks, we test the viability of your idea. And we don’t stop there. We reshape your core concept through qualitative research. Together we go through ten cycles in which we define and reiterate hypotheses. We guarantee that after those three months, you have a value proposition in hand which started with your idea that is now trimmed, and geared toward a specific market.
Do we want to mitigate risk by putting together a sustainable innovation portfolio? Absolutely. But we especially want to be realistic about success.
We make sure that your idea meets the market in a way that is relevant for your end user, whether that is a consumer or a business. That also means that if it isn’t considered relevant, we advise against going ahead with the idea.