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Stop Guessing, Start Scaling with Data-Driven Precision
Most businesses waste time and money on marketing and sales strategies that aren’t optimized. The Unit Case Calculator changes that. It helps you benchmark conversion rates, validate your funnel, and confidently scale your go-to-market efforts—all with a structured, data-driven approach.
Why Use the Unit Case Template?
Struggling to predict ROI, understand conversion rates, or identify bottlenecks in your funnel? The Unit Case Template provides clarity by breaking down your sales and marketing processes into measurable components.
Instead of relying on generic benchmarks, model your own ideal funnel and pinpoint exactly where to optimize. Afraid you don't know how to use the Template? Don't worry! Six explainer videos are included that go in detail on how and when the Unit Case Template should be used!
Who is this for?
Founders & Commercial Leaders launching new Ventures
Marketeers optimizing acquisition strategies
Sales Teams refining funnel efficiency
We take your innovation project through 5 phases using a Stage-Gate model
01/
Prolem Discovery
During this phase we find the most pressing problems specific to a customer segment.
02/
Solution Discovery
After finding a problem worth solving, we look for solutions that are better, faster, cheaper than existing alternatives.
03/
Prototyping
During the prototyping phase we develop a visual – or list technical aspects – of the solution. This visual supports the pitch in phase 4.
04/
Pitch MVP
We need paying customers to future-proof your business. In this phase we sign the first customers after pitching the solution.
05/
Business Case
Finalizing all learning in a business case will help stakeholders understand whether or not additional resources should be allocated to the innovation project.
Get the Free Unit Case Template Now!
What’s Inside?
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