Inspired by giants

At BW, the initials stand for "Blue Whale", a creature remarkable not just for its size but for its impressive growth rate, up to 90 kilograms a day within the first 200 days (about 6 and a half months). This symbol of extreme and sustained growth outlines our driving force.
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Our philosophy stands in stark contrast to the notion of "unicorns," both as mythical creatures and as companies that seem almost magically poised for rapid but often unsustainable growth. The goal of becoming a "unicorn" company is frequently a mirage, much like the creature itself. Consequently, we emphasize that "We don't create unicorns; we breed Blue Whales." For us, growth needs to be planned, nurtured, and promoted through careful strategy, rather than relying on mystical or unsupported wishes.

Innovation, to us, isn't just about the latest technology; it's about how quickly you can adapt to changing environments.

To keep pace with the ever-evolving market, we blend innovative accounting and growth marketing with agile development and customer development strategies. We've discovered that true innovation—and identifying issues that matter—requires the freedom to experiment. Our belief in the power of customer feedback, agile methodologies, and experimentation is firm. Yet, we also recognize that structured processes are the pillar of any successful venture. It's this combination of flexibility and discipline that defines our approach to growth and innovation.