A surprising combination:

M&A and Innovation?

Old architecture and new architecture divided diagonally by a line.

A surprising combination: M&A and Innovation?

When I started out, one of the often-heard statements was: Can't we buy another company? Back then, I could only get frustrated by such an answer.

Over the years, however, I think M&A is a must-have discipline within your innovation team. However, applied differently than just stating: "Can't we just buy another company?".

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Don't create unicorns,
Let's breed blue whales.

🐋