Building a product customers love is super important.
Generating cash, however, is vital to survival.
No matter if you work for an SMB, startup, scale-up or corporate venture.
While your product-team is working on the first version of your solution, start building and testing your marketing and sales funnel.
First, focus on creating an outreach operating system that helps you reach your ideal customer profile. This will help you tweak your value proposition and generate your first €100k in revenues.
Meanwhile, work on an inbound operating system with evergreen content that is valuable for your customers. This inbound OS will help you spread your message and attract people interested in your mission.
When done correctly, your inbound OS will overtake your outreach OS in generated sales and get you to 1 million+ in revenues.
Don't create unicorns,
Let's breed blue whales.