You don't have enough leads.
Your conversion rates are low.
You are not closing enough deals.
Your board is pushing to see revenues, but you can't identify the issue.
The first thing I would redesign is your value proposition.
It's the key to solving many of your sales-related issues.
A great value proposition can help you quickly open doors and convert leads into customers with high velocity.
These four often-overlooked components will help you improve the value proposition you're currently using:
𝟏. Lost in a sea of potential customers
𝟐. The power of desired states
𝟑. Scary but important: risk reversals
𝟒. Show the proof!
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Don't create unicorns,
Let's breed blue whales.
🐋