When trying to innovate or start your own business, you've got to know the difference between failing and quitting.
Failing can actually be a good thing because it teaches you what not to do and helps you grow. But if you quit, you'll never achieve your goals.
Failing is just part of the game when you're trying to innovate. We all know the statistics.
Look at it this way: you learn something new when you fail. You know what not to do next time, which will improve you. When you fail, ensure you integrate your failure into how you operate your (upcoming) projects.
Moreover, the more you fail, the better you handle negative emotions. When you fail enough, you enjoy the game and apply inverted thinking.
Quitting is a whole different ballgame.
Quitting leads to giving up too soon, diverging from opportunities, being too risk-averse and thus never reaching the fullest potential of your project.
Failure leads to insights. Insights give you more perspective on whether you should pivot your business. It shows you the radical truth and, when done right, to success. Quitting, however, stops this process entirely.
When you do decide to quit, ask yourself if your execution failed or if there is something entirely out of your control.
Don't create unicorns,
Let's breed blue whales.