The myth of risk-taking

Intra- & entrepreneurs are extremely risk-averse!

Old architecture and new architecture divided diagonally by a line.

Don't be fooled by the myth of the risk-taking intra- & entrepreneur.

But is that really the case?

Research shows that successful entrepreneurs are not just blindly taking risks but carefully calculating them.

In fact, entrepreneurs are generally risk-averse; they look for asymmetrical bets

🔹Low to no downside

🔹Endless upside potential.

So why does the myth of the risk-taking entrepreneur persist?

The capital was super cheap in the past decade, one of the driving forces of the “unicorn” era.

Scaling by using massive amounts of capital looked like the only way to success.

But in reality, true success comes from a combination of strategic planning, designing healthy business models, and perseverance.


Don't create unicorns,

Let's breed blue whales.