The myth of the one-size-fits-all business model.
Have you ever heard of the subscription model? I bet you have.
In fact, you probably have over 5 subscriptions yourself.
It seems like the go-to business model as if nothing else ever existed.
However, the harsh truth is that it doesn't always work. Your business model has to make financial sense.
Why pay for a subscription model if you only use something once? (Yes, there are still products or services that you use only once.)
What if you will not use the product on a monthly basis? Does the subscription model still fit?
Or, what if your customer group is not financially fit enough to bear the costs of a monthly subscription fee for a longer time, but the opportunity is still massive?
Don't think the subscription model is the only model. There are so many other interesting business models out there that might be a better fit.
-
Don't create unicorns,
Let's breed blue whales.
🐋
