As an innovator, you leave thousands and potentially millions on the table.
Most corporate innovators are way too focused on creating the next big thing. While completely forgetting to use the leverage big organisations already have.
Their Unfair Advantage.
Before I dive in, an unfair advantage is NOT:
🔹 A patent.
🔹 Vast amounts of money.
🔹 Or a huge corporate team.
An unfair advantage is something that cannot be easily copied or bought. Here are a few examples:
🔹 A pool of existing customers.
🔹 A big community.
🔹 Personal Authority.
🔹 Existing partner and supplier network.
All of the above are examples of "access" based on existing relationships.
So, why do most innovators leave millions on the table?
They forget to leverage the **** out of the unfair advantage of your organisation.
Trying to build something completely new (new leg fishing) is like buying a ticket for the lottery. Understand the true powers of your company and leverage them to get into adjacent markets and technologies.
• Use existing customers to learn more about problems you can solve in adjacent areas.
• When you have a community, leverage it to introduce them to the new problems you are trying to solve. Within your community, you will find earlyvangelists.
• While you have a working proposition, use the extensive network of your VPs and board to get: a. Better suppliers' contracts. b. Introductions to dream prospects.
• When you are in discovery mode to find new propositions, don't use brands to stay unbiased.
However, when you have a working value proposition, leverage existing brands and authority to create more prospecting opportunities.
The opportunities are right in front of you. Pick one and test the full potential.
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Don't create unicorns,
Let's breed blue whales.
🐋
