As a follow-up on yesterday's post, we dissect 3 levels of experimentation:
Macro-experiments
Your macro experiments focus on finding a customer group with a problem worth solving.
You figure out how to create a 10x solution and your first business model. Ultimately you make sure customers commit to your promise.
These are the macro-mechanics of your business.
Meso-experiments
Meso-experiments are all about figuring out how to get in front of more customers and proving the metrics in your marketing & sales funnel.
Next to that, you focus on delivering the value you promised, and you should be able to collect your first case studies.
As a result, you should be able to send your first invoices and get paid!
The meso mechanics of your business.
Micro-experiments
Now it's time to optimize everything you have proven so far.
In this phase, you need more in-depth expertise about different subjects.
Here are a few examples of experiments during this phase:
🔹A/B test different landingpages
🔹Run multivariant tests on the copy, images, colours and placement
🔹A/B testing different demo-call scripts
🔹Test new features, or optimize UX.
Meso-mechanics can be fine-tuned and make huge differences.
However, it only makes sense to start micro-experiments if you have figured out how the Macro and Meso mechanics of your venture work.
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Don't create unicorns,
Let's breed blue whales.
🐋
