What to do instead of chasing every technology hype or business model trend

Despite it's trendy, shiny and super interesting

Old architecture and new architecture divided diagonally by a line.

Don't chase every technology hype or business model trend for the sake of it.

Yes, it's trendy, shiny and super interesting.

But if you need to ride every technology wave, you will never end up with a commercially successful innovation portfolio.

Focus on solving problems and delivering value. It doesn’t always have to be sexy.

If you concentrate too much on technologies and new business models as an outcome, you may end up pursuing the wrong ideas, switching strategies too quickly and wasting a lot of resources in the process.

Instead, understand your company's current position:

🔹 What does the ecosystem you operate in look like right now?

🔹 Are new technologies emerging that will disrupt your core business model?

🔹 Are new business models changing your market?

🔹 Is your company still adding value to customers?

🔹 Can you still capitalize on your current product portfolio? Knowing your current situation will help you understand where to place your asymmetric bets.


Don't create unicorns,

Let's breed blue whales.