When can you scale your venture?
One of the most frequently asked questions I receive.
My answer in most cases; you cannot scale until you have created repeatable, validated systems.
In their new book MOVE, Sangram Vajre and Bryan Brown added a new perspective for me which is worth a share:
Scaling is about velocity.
Velocity is how fast something moves in a specific direction.
In business, velocity refers to how quickly a company is moving towards its goals.
Velocity can be separated into two ramps:
𝟏 People Ramp: How quickly can you get people up and running and let them finish tasks?
𝟐 Enablement Ramp: How effectively can we get things done?
To answer these questions, in my opinion, you need repeatable processes and a system to improve them.
As a result, you can create better onboarding documents, training modules, playbooks, sprints, etc., to help you accelerate these velocity ramps.
“When your ramp is right, every person across your marketing, sales and customer success teams will use the same messaging, even the same words, at every touchpoint with customers.”
Repeatability accelerates your velocity ramps and ultimately leads to scalability.
If any process of your venture is not repeatable yet, you still have to figure out underlying assumptions and build a repeatable process.
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Don't create unicorns,
Let's breed blue whales.
🐋