The challenge
DELA had no shortage of ideas. It had no way to tell which ones deserved capital. New propositions moved forward on conviction and stalled on reality.
What we did
We took one new value proposition through the full line. PreXLR validated it by commitment, not opinion. XLR built and ran the go-to-market. Capital scaled only what the evidence supported.
The result
EUR 600k ARR in year 3
30% growth per year
Validated by commitment before serious capital went in
Because the teams no longer have to think about the process, they can focus entirely on finding the best product-market fit.
Sanne Geurts, coöperatie DELA