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Insights
Essays, playbooks and teardowns on Revenue Engineering: market validation, go-to-market and turning corporate innovation into revenue.
Article
Innovation and Return on Invested Capital a love and hate relationship.
Why it matters a lot to learn more about a very important financial statistic: ROIC.
Why Europe's Labs Are Closing and What Comes Next
What's Driving the End of Innovation Labs in Europe?
Why Corporate Innovation Should Start with the End in Mind
Is Brainstorming Killing Your Innovation?
Why Most Early Stage Corporate Innovation Fails, And How We Think You Can Fix It.
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Podcast
Podcast: Prove It or Kill It
A 20 minute solo podcast on early financial validation and de-risking your next corporate venture.
Innovation Fails Because Teams (Still) Skip This One Crucial Step
Podcast: Build Ventures That Matter: Start With the Right Problem
Why great ventures don't begin with ideas, they begin with discovery
The Financial Validation Gap
Why Getting People to Pay Before You Build Is the Real Innovation Hack
Why Most Innovation Projects Should Be Killed Earlier
(And how to know if yours is one of them — before it's too late)
How to Build a Value Proposition That Turns Stakeholder Skepticism into Sales
Why Great Pilots Still Flop: The Value Proposition Problem
How to secure internal Buy-in for corporate ventures
Another reason why bold ideas die in big companies (and how to deal with it).
What You Need To Do Before Scaling Your Ventures: Close the Validation Loop
In many organisations, frustration spikes around the second or third year of an innovation project. Initially, you may secure a budget because the concept seems exciting. But eventually...
Podcast: Closing the Validation Loop
The difference between a promising pilot and a successful scale-up? Making sure you've closed the loop, from problem to proof.
From Prototype to Profit: Building a Venture Sales Engine
How to turn great prototypes into scalable ventures with a GTM engine that sells.
Podcast: From Prototype to Profit: Building a Venture Sales Engine
Why go-to-market is not a handoff, but a system that starts before launch.
Replace Hope with a System: Prospecting OS for Innovation Teams
A smarter way to build pipeline, designed for innovators who want speed, structure, and results.
What Smart Innovation Teams Do Before They Ever Show the Product
We've watched 70+ innovation demos. Here's what the best teams always do first.
Podcast: What Smart Innovation Teams Do Before They Ever Show the Product
The 3-step Demo OS for turning early interest into real deals.
Turn Innovation Into Impact: Why Offers Close the Deal
How to Build a Closing OS in a World That's Stopped Paying Attention.
Podcast: Offers Over Products: The Closing System for Modern Innovators
The 5-Part Closing OS for Selling Offers, Not Just Products.
The Content OS: How to Build Trust When Attention is Scarcer Than Capital
Building the system that transforms attention into trust, and trust into traction.
Innovation is Capital Allocation. Everything else is theatre.
How portfolio thinking and capital allocation discipline turn experiments into engines of growth for your company
The Hidden Mathematics of Innovation
Innovation doesn't live in the middle. It lives in the tails.
A 30-minute discovery call. Honest advice either way, including “don't do this.”
