The challenge
Mourik's industrial operations keep producing ventures. CatSpider. Nanovapor. Hydrokinetics. PFAS cleaning. Real technology, zero market recognition, sold ad hoc next to the core business. And behind the ventures: five growth regions with 2030 ambitions and not one of them with a commercial engine of its own.
What we did
Five years of go-to-market, venture by venture, done-for-you. For one venture we ran the European market entry toward the continent's largest refinery and petrochemical operators, a proposition proven in Europe and now heading for the US. For another we validated the market around the degassing ban and set the market strategy. In 2026 we assessed all five growth regions on six readiness dimensions: four verdicts XLR-ready, one on hold because the data said not yet. Now the Sales OS runs across the regions: weekly pipeline rhythm, monthly Pipeline Review, quarterly Growth Board.
The result
EUR 3M+ pipeline generated within a year
Multiple new products and services in one commercial system
5+ years, venture by venture