The challenge
A global semiconductor group had sensing technology that could do far more than its current applications. One candidate: a pest-control venture. The engineering was proven. The market was a hypothesis. And a EUR 4 million investment was waiting on the answer.
What we did
PreXLR with a dedicated Validator on the venture. Interviews across the pest-control chain on past behaviour and real pain. A pitch MVP in front of real prospects. The evidence was clear: an interesting value proposition, but not a fit for the company. The gate said stop. The company kept the EUR 4 million. That is not a failed project. That is exactly what validation is for.
The result
EUR 4 million investment saved
Stop decision made on market evidence, not opinion
From kickoff to gate in 2 months