Webinar: How to create your innovation strategy,

Innovating often sounds like a creative process that is generally imagined to be without obligation. Though regularly, time and funds are invested in ideas/innovations without a clear understanding of what the return on investment could be.

Innovation isn't at all the most straightforward process and is one of the hardest things to predict.

So, how do you ensure that these ideas are crafted into commercially successful innovations?

An innovation strategy applies the structure you need to achieve exactly that. By implementing an innovation strategy, you can create a structured, measurable, and disciplined process to discover what problems your customers are experiencing that are severe enough that they are willing to pay for a solution.

To help you set this up, TMC and BW Ventures would like to invite you to join our webinar on innovation funnels!

What can you expect?

During the webinar Maarten van Kroonenburg and Lotte Geertsen will discuss, supported by real-world examples, how an innovation funnel can be implemented to achieve commercially successful innovations.

Additionally, he will dive into how you can develop new innovations without investing a tremendous amount of time and money on technology/developing hardware. Furthermore, he will also address how to create a sustainable innovation that has many recurring customers.

Innovation Strategy

During the coming webinar we focus on innovation strategy and address a multitude of subjects related to it:

Step 0: Create a laser-sharp focus
Step 1: Assess the current situation of your organisation
Step 2: Choose your playing style: to transform or to protect
Step 3: Diversify your innovation efforts for a higher likelihood of success
Step 4: Determine your innovation ambitionsStep 5: Create an ecosystem-map
Step 6: Decide where in the ecosystem you will play
Step 7: Create guiding principles to keep you on track
Step 8: Orchestrate your innovation system
Step 9: Budget your innovation system
Step 10: Create a common language
Step 11: Get a go from the executives.